How do you explain what you do as a Virtual Assistant? When somebody asks and you start to explain, do their eyes sort of glaze over and they just nod like a bobble head before quickly retreating to some other conversation?
Think about your elevator speech. A quick sentence or two that sums up exactly what you do. When someone asks, can you respond without a deer-in-the-headlights pause?
If you don’t have a quick summary, try this. Get a piece of paper, set the timer, and just write for two minutes. Write the Who, What, When, Where, Why, and How of what you do. Especially focus on:
- What you do
- Who you help
- How you help them
Don’t go any longer. You’ll be surprised what you can shake out in just two minutes.
Look through what you wrote and underline the key points. Is it in there? Can you pull out and refine your thoughts to pinpoint what you do in a couple of lines? Try it out a few times and see what you think. It’s not set in stone; you can always adjust.
My elevator speech shifts and changes all the time. It’s a work in progress, but I try not to let it catch me off guard when someone asks what I do. After all, it’s one of the first questions that comes up in polite hi-you’re-new conversation.
So here goes: I’m a professional writer and development consultant. I help clients with research, editing, and technical writing projects. I also help with strategic planning to help organizations become more efficient and minimize headaches. [Sometimes I cut it short depending on the audience.]
Maybe you’ll say something like, “I help business owners find more time in their day to work on the things they love about their business.”
How about you, do you have your elevator speech down? I’d love to hear it in the comments below!